Volac to demonstrate clear advantages of whey-protein at HIE 2010
20 October 2010
Volac, leader in high performance dairy nutrition, will showcase the potential of its whey protein isolate to the active nutrition sector at this year’s Health Ingredients Europe.
Prototype drinks, developed specifically for the show, will give visitors the opportunity to see for themselves the clarity Volactive Hydrapro brings to protein-fortified water-based beverages, whilst new research will reveal the emerging mainstream market potential for exercise recovery products based on protein.
No other protein has been proven as effective as whey protein for rapid muscle recovery. It can be absorbed by the body faster than any other naturally occurring proteins and contains the highest levels of leucine – an amino acid which has shown to be the trigger for muscle protein synthesis. But in clear protein beverages, maintaining clarity throughout the products shelf life has been a challenge for manufacturers.
Now with Volactive Hydrapro manufacturers can combine the benefits of this high quality whey-protein with carbohydrates and fluids in a clear, convenient and refreshing beverage which will rehydrate, refuel and recondition muscles quickly following exercise, helping to maintain lean muscle and improve future exercise capability.
The prototype beverages will be available in two pleasant ice-chilled flavours, Lemon & Lime and Iced Peach. Each will contain 2% protein, providing the amount of protein required for recovery by those engaging in regular exercise. Both prototypes will demonstrate the versatility and potential of Volactive Hydrapro to the sports recovery drink market.
As Mark Neville, Head of Lifestyle Ingredients, Volac, explains:
“Such a complex product has taken many years to refine and now Volactive Hydrapro provides manufacturers with the perfect ingredient to create a highly nutritious and appealing beverage fit for purpose for those engaged in all levels of sport and exercise, whilst delivering manufacturers the benefit of high solubility with heat stability and a long shelf life.”
In addition to Volactive Hydrapro, visitors to the Volac stand will also be able to explore the potential of the Volactive range of nutritional whey protein ingredients for the sport and health food markets.
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